Mock Press Release

FOR IMMEDIATE RELEASE

Swoveralls Surpasses $25 Million in Annual Revenue After Major Product Expansions

New York City, NY (Dec. 31, 2029) – After 3 years of new innovations, Swoveralls has just surpassed $25 million in annual revenue. The company, beginning in 2017, has changed the way people view and wear overalls. 
A leader in sustainability, Swoveralls promises to give back to the environment by using certified sustainable materials and pledging to reduce waste. The brand’s sustainability practices reflect their mission and values as a company, staying conscious of their environmental impacts. 

This year’s revenue growth was propelled by two major expansions within Swoveralls. The recent collaboration with large universities as well as Swoverall’s new line for ski season have both pushed them toward the goal of reaching $25 million in revenue. 

University partnerships featuring logos and brand colors gives each school a unique Swoveralls that is custom to their university. For ski season, Swoveralls has featured new editions of fleece lined and winter patterns for their monthly drops. These new additions bridge the gap between style, adventure, and spirit, further pushing Swoveralls position to the forefront of apparel design. 

Founder Kyle Bergman said, “We are ecstatic that Swoveralls has expanded to the ski market as well as universities. And we’ve stayed true to our mission of being a sustainable brand that cares about the environment where we work and live.” 

Their work is not done there. As the company looks to the future, Swoveralls is excited to continue to grow its hybridization between comfortable sweatpants and functional overalls, redefining what everyday wear can look like.